Request a Brochure

HG Bryer and Sons

Our Privacy Policy Promise​

Here at H G Bryer & Sons Ltd, we take your privacy seriously and we respect your privacy and data protection rights. This privacy notice aims to give you information on how we collect and process your personal data through your use of our website and our services we provide, including any data you may provide us with and the choices you have associated with that data.

Please take time to read this privacy notice in full, together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you. We want to ensure you understand and are happy with how we collect and process your personal data.

Information Collection & Use

Personal Data

In order to use our services, we may ask you to provide us with certain personal identifiable information that can be used to contact or identify you - this is your Personal Data. Personally identifiable information may include, but is not limited to:

  • First & Last name
  • Email Address
  • Home & Mobile telephone numbers
  • Date of birth
  • Address
  • Vehicle Details
  • Purchase History
  • Data collected as part of a finance application (bank accounts, employment history, previous addresses etc)
  • Cookie & Usage Data

In particular, we may collect and process information about you:

  • Information that you provide to us via a form, including those on this website.
  • A copy of your driving licence when you test drive a car or are provided with a courtesy car.
  • When you enquire about or purchase a vehicle or services we collect personal information to respond to your enquiry and to process and complete your purchase.
  • Details about the transactions you carry out with us, including vehicle support services, vehicle purchases and the purchase of other goods we sell/offer.
  • CCTV footage in which you feature when you visit our premises.
  • Information contained in and records of communication between us, including emails, letters and text messages. We also reserve the right to record calls between us for training, monitoring and quality control purposes although at present this is not something we carry out.
  • Details of your visit to our website - see Usage Data and tracking and Cookies Data for more information.
  • We will collect information concerning your marketing preferences
  • We also collect personal data to enable third parties to carry out a credit reference checks on you (if you are purchasing a vehicle on finance) and we will receive and process information about the outcome of those checks in order to complete your purchase.
  • We will collect information relevant to the insurance products we offer and sell that are provided by third parties.

Usage Data

We may also collect information how our website service is assessed and used (Usage Data). This Usage Data may include information such as your computer's Internet Protocol address (IP address) browser type, browser version, the pages on our website you visit, the length of time spent on those pages, the time and data of visit and any relevant diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our website and hold certain information.

Cookies are files with a small amount of data which may include anonymous unique identifiers. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, scripts to collect and track information and to improve and analyse the services we provide.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

Use of Data

H G Bryer & Sons Ltd may use the collected data for various purposes. These include but are not limited to:

  • To provide and maintain our services.
  • To respond to queries from you regarding the potential purchase of goods or services.
  • To provide you with timely reminders regarding your vehicle, eg. when your car is due a service or MOT.
  • To notify you about any changes in the services we offer.
  • To allow you to participate in interactive features of our service if and when you choose to do so.
  • To provide customer support.
  • To gather analysis or valuable information so that we can improve our services offered.
  • To monitor the usage of our service.
  • To detect, address and prevent any technical issues.
  • To provide you with any news, offers and general information about other services and events we offer that are similar to those that you have already enquired about or been involved with, unless you have opted not to receive such information.

Retention of Data

H G Bryer & Sons Ltd will retain your Personal Data only for as long as it is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (eg if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our services, or we are legally obligated to retain this data for longer time periods.

Disclosure of Data

Disclosure for Law Enforcement

Under certain circumstances, H G Bryer & Sons Ltd may be required to disclose Personal Data if required to do so by law or in response to valid requests by public authorities (a court or government agency).

Sharing of your Personal Data

In connection to the uses of your information, we may require the need to share your Personal Data with third parties, as described below.

  • We may pass your information to third party organisations that provide services to us (including assisting us in carrying out marketing activities)
  • We may your details to external companies and organisations (including the police and other law enforcement agencies) See Legal Requirements below.
  • We may pass your information onto third party finance companies for the purpose of them providing you with finance credit. Those organisations may carry out credit reference checks and may disclose your data to credit agencies for that sole purpose.
  • We will pass your information onto third party providers of insurance and paint protection products that we offer, if you take up the option to purchasing one of these options.
  • If you buy an Approved Used Mazda from us, we may pass your details on to Mazda Warranty Services (whom are owned by Allianz Insurance Group PLC) to enable them to administer your warranty and breakdown services.
  • In the event that we sell or buy any business or assets (including car dealerships), we may disclose personal information held by us about our customers to the prospective seller or buyer of such business or assets. If we or substantially all of our assets are acquired by a third party (or subject to a reorganisation within our group), personal information held by us about out customers will be one of the transferred assets.
  • We may pass your details onto Mazda or any other relevant franchise manufacturer partner relating to your vehicle. In this instance, we ask you to fill out a separate Data Protection form as they may contact you directly regarding your vehicle and to obtain feedback and/or to provide offers.

Legal Requirements

We may disclose Personal Data in the good faith belief that such action is necessary to:

  • To comply with legal obligations
  • To protect and defend the rights or property of H G Bryer & Sons Ltd
  • To prevent or investigate possible wrongdoing in connection with our services
  • To protect the personal safety of users of our services or the public
  • To protect against legal liability.

Security of Data

The security of your data is hugely important to us, but remember that no method of transmission over the Internet, or method of electronic communication or storage is 100% secure. While we take the necessary precautions to protect your Personal Data by using commercially acceptable means (password protection/limited access/protected servers etc) we cannot guarantee its absolute security.

Your Rights

H G Bryer & Sons Ltd aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

Whenever possible, you can update your Personal Data by either contacting us directly or by filling in the form by clicking here. We will then make the required changes.

If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our records, please contact us.

In certain circumstances, you have the right to:

  • access and receive a copy of the Personal Data we hold about you
  • rectify any Personal Data held about you that is inaccurate
  • request any deletion of Personal Data held about you

Please note that we may ask you to verify your identity by filling in a Subject Access Data form before responding to such requests.

Service Providers

We may employ third party companies and individuals to facilitate our service, to provide the service on our behalf, to perform service-related services or to assist us in analysing how our service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purposes than we require.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. Any changes to this Policy will be notified within the new Privacy Policy on this page.

We will let you know via your preferred contact method(s) prior to the change becoming effective and update the "last updated" date at the bottom of this page.

You are advised to review this Policy periodically for any changes. Changes to the Privacy Policy are effective when they are posted on this page.


Contact Us

If you have any questions about this Privacy Policy, please contact us via:

Telephone: 01558 668237

email:enquiries@hgbryer.co.uk